@book{126726,
	author = {Molina, Luis Fernando,},
	title = {Historia de la investigación de mercados en Colombia :},
	publisher = {Universidad de los Andes,},
	year = {2014.},
	address = {Bogotá, D.C., Colombia :},
	url = {https://elibro.net/ereader/politecnicointernacional/69486}
}