@book{126971,
	author = {Guinsberg, Enrique.},
	title = {Publicidad :},
	publisher = {Universidad Autónoma Metropolitana-Xochimilco, Taller de Investigación para la Comunicación Masiva,},
	year = {1984.},
	series = {Cuadernos del Ticon ;},
	address = {México D.F. :},
	url = {https://elibro.net/ereader/politecnicointernacional/73122}
}