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  <titleInfo>
    <title>Mejores prácticas de marketing en el Perú</title>
    <subTitle>una selección de casos finalistas del premio ANDA 2016</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Montoya, Javier</namePart>
    <role>
      <roleTerm type="text">redactor.</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Simons, Magda</namePart>
    <role>
      <roleTerm type="text">redactora.</roleTerm>
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  </name>
  <name type="corporate">
    <namePart>Universidad Peruana de Ciencias Aplicadas</namePart>
  </name>
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  <genre authority="">Libros electrónicos.</genre>
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    <dateIssued encoding="marc">2016</dateIssued>
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  <physicalDescription>
    <extent>1 recurso en línea (143 páginas)</extent>
  </physicalDescription>
  <note type="statement of responsibility">redacción, Javier Montoya, Magda Simons.</note>
  <note>Contiene índice.</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <geographic>Peru</geographic>
  </subject>
  <subject>
    <topic>Mercadotecnia</topic>
    <geographic>Perú</geographic>
  </subject>
  <subject>
    <topic>Comercialización</topic>
    <geographic>Perú</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Creative ability</topic>
  </subject>
  <subject>
    <topic>Capacidad creativa</topic>
  </subject>
  <classification authority="lcc">HF5415.12.P4 M516 2016</classification>
  <classification authority="ddc" edition="23">658.800985</classification>
  <classification authority="udc">658</classification>
  <identifier type="isbn" invalid="yes"/>
  <identifier type="isbn">9786123180843 (e-book)</identifier>
  <identifier type="uri">https://elibro.net/ereader/politecnicointernacional/94698</identifier>
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