@book{47393,
	author = {Medina-Aguerrebere, Pablo.},
	title = {Marca y comunicación empresarial /},
	publisher = {UOC,},
	year = {2014.},
	series = {El profesional de la información ;},
	address = {Barcelona :},
	note = {Incluye índice.},
	url = {https://elibro.net/ereader/politecnicointernacional/33477}
}