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  <titleInfo>
    <title>Marketing de fidelización</title>
    <subTitle>como obtener clientes satisfechos y leales, bajo una perspectiva latinoamericana?</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Schnarch Kirberg, Alejandro.</namePart>
    <role>
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  </name>
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    <namePart>e-libro, Corp</namePart>
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  <genre authority="">Libros electrónicos.</genre>
  <originInfo>
    <place>
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    <place>
      <placeTerm type="text">Bogotá</placeTerm>
    </place>
    <publisher>Ecoe Ediciones</publisher>
    <dateIssued>2011</dateIssued>
    <edition>1a. ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>xiii, 136 p.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Alejandro Schnarch Kirberg.</note>
  <note>Incluye datos biográficos y foto del autor en solapa.</note>
  <subject>
    <topic>Mercadeo</topic>
  </subject>
  <subject>
    <topic>Servicio al cliente</topic>
  </subject>
  <subject>
    <topic>Marketing</topic>
  </subject>
  <subject>
    <topic>Customer service</topic>
  </subject>
  <classification authority="lcc">HF5415 S357 2011</classification>
  <classification authority="ddc" edition="22">658.8</classification>
  <classification authority="udc">658.8</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Ciencias administrativas. Mercadeo y ventas</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn" invalid="yes"/>
  <identifier type="uri">https://elibro.net/ereader/politecnicointernacional/69197</identifier>
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