@book{54129,
	author = {Freire Sánchez, Alfonso. and Barrabino García-Manso, Andreu,},
	title = {¿Cómo crear un storytelling de marca? :},
	publisher = {Editorial UOC,},
	year = {2017.},
	series = {Comunicación},
	address = {Barcelona :},
	url = {https://elibro.net/ereader/politecnicointernacional/116296}
}