@book{68570,
	author = {Lerma y Kirchner, Alejandro Eugenio,},
	title = {Inteligencia competitiva :},
	publisher = {PACJ,},
	year = {2019.},
	address = {Ciudad de México :},
	url = {https://elibro.net/ereader/politecnicointernacional/121000}
}