@book{77424,
	author = {Fernández Gómez, Jorge David. and Rubio-Hernández, María del Mar,},
	title = {Branding cultural :},
	publisher = {Editorial UOC,},
	year = {2019.},
	series = {Manuales. Comunicación},
	address = {Barcelona :},
	url = {https://elibro.net/ereader/politecnicointernacional/113294}
}